Loyalty cards are stuck to fridges, forgotten in wallets, or jammed into drawers.
But what if they actually drove daily revenue?
For many small and medium businesses, loyalty programs are more pain than payoff, clunky, manual, and hard to measure. But when Southside Coffee Co., a bustling café in Melbourne, made the switch to Hello Clever’s Milestone Rewards, they unlocked something better: a loyalty program that drives daily revenue, delivers customer insights, and fits right into their day-to-day.
Here’s how it worked and why it’s not just for cafés.
From Good Coffee to Great Retention
Running a café isn’t just about pouring the perfect flat white. It’s about juggling staff, managing downtime, and building habits that keep customers coming back—without burning out the team. For Southside Coffee Co. owner Jeroen Cools, that meant rethinking how loyalty should work.
“In the past, loyalty was all feel. And you can’t make decisions based on feel. I didn’t know who my customers were or when they came in.”
Southside didn’t use coffee cards. Jeroen would just hand out the occasional free coffee to regulars a nice gesture, but hard to track, easy to lose count of, and disconnected from real business decisions. He needed something simple, digital, and smart. Enter Milestone Rewards.
Enter The New Habit Engine: Milestone Rewards + Instant Cashback
Milestone Rewards gives customers a digital stamp every time they buy. Hit certain thresholds say, 5 or 10 purchases and they unlock a reward. Southside layered that with Instant Cashback and Streak Rewards, creating a loyalty engine that keeps customers coming back day after day.
Getting started is simple. Customers scan a QR code in-store, download the Hello Clever app, and sign up once. Their debit or credit card becomes their loyalty card, no paper stamp cards or complicated tracking needed. From then on, every tap at the Tyro terminal earns them rewards automatically.
☕ “Now, every time a customer buys coffee or food, they get something back. They love it.”
Real Results, Fast & Trackable
In their first milestone campaign, Southside saw:
That’s not a loyalty card. That’s a loyalty engine.
And it didn’t require extra admin, apps, or manual tracking.
What Milestone Rewards Solves
✅ Time back to serve, not stamp.
Baristas stopped fumbling with stamp cards and started focusing on coffee and conversation.
✅ Decisions backed by data.
No more running on instinct. With Hello Clever’s dashboard, Jeroen sees spend trends, customer frequency, and average transaction size at a glance.
✅ Loyalty that actually loops.
Milestone Rewards triggers repeat behaviour, streaks build momentum, and Instant Cashback delivers feel-good reinforcement, instantly.
✅ Seamless setup.
With a Tyro terminal, Southside was up and running in 24 hours. In-Store collateral and an activation day support made onboarding easy.
🚀 “The support was unreal. They flew from Sydney, ran the activation, helped customers sign up, it felt like a real partnership.”
Built for Busy Teams, Designed for Growth
Whether you’re running a café, a furniture showroom, a beauty salon or retail business, Milestone Rewards fits into your existing setup. You choose the milestones, set the offers, and get the insights without needing a stack of integrations.
“I just wish something like this existed earlier.”
How It Works
Milestone Rewards is built directly into Hello Clever’s platform and integrates with your Tyro EFTPOS terminal. That means:
No extra hardware.
No barcode scanners.
No manual stamping.
Setup is fast:
- Plug in your Tyro machine
- Hello Clever activates rewards in under 24 hours
- You get campaign materials: posters, flyers, table talkers
- Customers scan a QR code, sign up once, and earn automatically via their linked card
It works out of the box and scales with your needs.
Leave a Reply