In this month’s May 2025 product update we cover a rewards system inspired by the humble coffee card, a reimagined Developer Hub, and new ways to brand your checkout experience.
Let’s jump in.
What the Coffee Card Taught Us About Behaviour
Before we built Milestone Rewards, we studied something simple, the coffee card.
Not the digital kind.
The physical, ink-smudged kind, sitting in wallets, clipped behind counters, marked with either a stamp or pen.
A mechanic so basic it was often overlooked. But here’s what we saw.
That card held behavioural gold and we were throwing it away.
Every stamp was a signal.
How often someone came back.
How long they waited between visits.
How consistent their spend was.
But once they hit the freebie? That data and the opportunity to act on it was gone.
So we asked ourselves the following question.
What if we could redesign that mechanic not just digitise it, and make it work for any business, in any vertical?
And that’s what we built.
Milestone Rewards is a behavioural loyalty engine, designed using the science behind habit loops and reward psychology.
We looked outside our category;
✅Duolingo’s streak strategy: where progress fuels consistency
✅Gamified tiering: where the next milestone motivates the next visit
✅Real-world friction removal: so customers never need to scan, tap, or log in
The result? A reward system that doesn’t just measure loyalty. It builds it.
But here’s where it gets really clever.
Because every payment is tracked automatically (via their linked debit/ credit card), you start to see what the old coffee card never could.
You start to understand your customers.
- Who’s a one-time visitor?
- Who’s mid-funnel, hovering at 3 visits?
And soon, you’ll be able to do even more with the data behind every tap.
- Understand how frequently customers return
- Identify purchase patterns and behavioural clusters
- Tailor campaigns based on light, medium, or high-frequency customer types
Because what started as a reimagined digital stamp card is fast becoming a loyalty intelligence platform.
Developer Docs: Find Your Integration. Build Fast. Scale Smart.
How do I get started with Hello Clever integrations?
Start with our Integration Guide it helps you decide if you need a plugin or a custom API, based on your stack, use case, and checkout needs.
Which platforms does Hello Clever integrate with?
You can follow step-by-step guides for:
Shopify, WooCommerce, Shopline, Magento, OpenCart, and Xero. We also support Tyro terminals for in-store Instant Cashback Rewards.
What features are available in the Developer Hub?
- Real-time payments
- PayID and account-to-account transfers
- Loyalty and cashback API hooks
- Custom campaign integration
- Sandbox testing environments
Whether you’re a founder-developer or running a full team, the new Docs let you go from idea to live in record time.
Checkout Appearance
Can I customise the Hello Clever checkout?
Yes. With the new appearance configuration, you can make your payment experience feel completely on brand, while still being proudly powered by Hello Clever.
You can now:
- Choose your primary and accent colours
- Switch between Light and Dark Mode
- Preview the changes in real-time (desktop & mobile)
- Toggle Hello Clever branding visibility (excluding Express Checkout & automated emails)
Whether you’re a startup with a strong aesthetic or a national chain keeping it consistent your checkout can now look and feel like you.
Final Word: Loyalty, Simplified. Growth, Amplified.
This update isn’t just about new tools it’s about giving you more control, more insight, and more reasons for your customers to keep coming back.
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