Most sales don’t happen in the moment. Someone’s interested, they say they’ll think about it, and the decision drags on for days or weeks, if it happens at all.
OMGLabs, Australia’s first 3D Print Kids Academy, closed that gap entirely. On the day their students’ term projects went on display, every next-term sign-up offer converted, because instant cashback gave families a reason to say yes on the spot.
Here’s how instant cashback turned a proud parent moment into a sold-out next term.
Turning excitement into a sale
At the end of each term, OMGLabs runs a showcase day where students’ creations go on display and families come in to see what their kids built. It’s a celebration first, and parents show up proud, not because they’re weighing up their options.
“During showcase day, both students and parents will feel accomplished and feel rewarded, the momentum is high during the showcase day, that is why we felt its the perfect day to get parents to re-enroll for next term. Showcase day also fell just before school holiday camp, so if the school holiday camp still have availability, this is the perfect time to fill it.” says Reza, OMGLabs owner.
That pride is also the best moment OMGLabs has all term to get families to commit to what’s next. So the owner switched on instant cashback for the 24 hours of the showcase, giving parents a concrete, instant reason to lock in next term’s program on the spot.
Instant cashback made it an easy yes
Instant cashback works because it’s instant and lands straight in the customer’s account. It’s not a code they have to remember to redeem, or a voucher that gets lost in a drawer. It’s just as simple on OMGLabs’ side, the whole campaign is set up and run from their merchant dashboard. That’s what made it the right tool for the moment. OMGLabs didn’t need to build urgency from scratch. Instant cashback did that, because the reward was real and immediate the second a parent said yes.
The 24-hour window gave the offer a start and end point, but instant cashback is what made families act inside it. The moment they paid, they saw the money land in their account, and that’s what closed the sale, not the clock.
Reza sums up what it felt like watching parents commit to the next term on the spot.
“It felt good! It means that the parents are happy with our academy and felt like our classes is helping their children in one way or another.”
The results from 24 hours
From this campaign, OMGLabs saw a 100% conversion rate, with every transaction on the day converting. A full sold out term, with a $316 average order value, and a net cashback impact of $2844.
Instant cashback made that happen in a single day.
These results reflect a single 24-hour campaign run by one merchant and are not guaranteed. Actual results will vary by merchant, industry, and campaign design.
What Instant Cashback solves when you need urgency
✅ Urgency without a sales pitch.
Parents didn’t need convincing. They were already proud of what their kids had built. Instant cashback channelled that feeling into a decision.
✅ Re-enrolments locked in before momentum fades.
Instant cashback gave families a reason to commit while they were still in the room, instead of leaving it last minute before the term starts.
✅ A showcase day that pays for itself.
A sold-out term, zero follow-up calls, one instant cashback campaign. The cashback cost came straight out of the next-term revenue it created.
✅ A setup that didn’t get in the way of the celebration.
Turning it on took minutes, and the team never had to think about it again. Everyone stayed focused on the showcase, not managing promotions, coupons or a stack of codes.
When asked whether OMGLabs would run another cashback campaign in the future, Reza’s answer was simple: “Yes, definitely.”
Built for More Than One Showcase Day
Product launches, flash sales, seasonal peaks: Instant cashback gives customers a reason to commit now, while the moment is still fresh. You set the rate, you set the window, and Hello Clever handles the rest.
How It Works
Instant cashback runs directly through Hello Clever’s platform, with no separate promo codes and nothing to reconcile manually after the event. Setup is fast: set your cashback rate and time window through the merchant dashboard. Customers pay as normal, cashback lands straight in their account, and you get the full picture of orders, spend, and impact once the window closes.
It works for a single high-traffic moment and scales to every campaign you run after it.
🚀 Ready to see how instant cashback could do your selling for you? Explore cashback rewards and loyalty → https://helloclever.co/loyalty
Leave a Reply